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Brands May 16, 2013

Noticeboard: Pond's BB Cream Print Ad

By Anant Rangaswami

Last Sunday, readers of the Times of India were greeted by a full page ad for Hindustan Unilever owned personal care brand Pond's latest product, the BB cream.

The Ponds ad with several typos.

The Ponds ad with several typos.

But, what really caught our eye were the various typos, formatting inconsistencies and spelling errors, making this an unintentionally hilarious example of everything an advertisement should not be. Storyboard editor Anant Rangaswami tells you more.

by Anant Rangaswami

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