Brands Jul 11, 2013
Mahindra & Mahindra Ltd. has released a commercial for its new compact sedan, the Verito Vibe. The new TVC is conceptualised by Interface Communication and produced by Thinkpot Films.
The commercial opens with a young man and his friends in the new Verito Vibe. A young boy, sitting behind his father on a scooter, signals a race between both the vehicles. Both the father and the young man comply. After a few minutes of racing, he falls back and lets the father win.
The next scene is when the car halts before a traffic signal. The young man's friends ask him to ignore the light but he doesn't break any rules. The commercial emphasizes its underlying slogan- Everybody loves a good sport.
Vivek Nayer, CMO- automotive division, M&M Ltd. says, "The Verito Vibe compact sedan carries forward the DNA of the Verito. The 'act of being a good sport' is a younger, more playful rendition of 'grow up to Verito', which has been the tagline of the Verito. The 'everybody loves a sport' campaign depicts how the young Vibe owner is a sport and is also responsible on the road. Therefore, it links Vibe with the core Verito values of being sensible and mature."
Creative Agency: Interface Communication
Creative Team: Robby Mathew, Alan Rego, Ashok Giri
Client Servicing Team: Joe Thaliath, Shireen Cama, Santosh Ramaswamy, Goutham Ram
Planning Team: Vidyadhar Wabgaonkar, Rahul Gujarathi, Anuja Dani
Films Team: Alpha Jobalia, Mazhar Khan
Production House: Thinkpot Films
Director: Manoj Pillai
Producer: Murali Govindan
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