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Brands May 18, 2013

LV Krishnan (CEO, TAM India): ‘TAM is not a policing body’

By Anant Rangaswami

Last week, we told you about audience measurement agency TAM's latest advisory to its clients. An exhaustive list of guidelines asking its users how NOT

LV Krishnan (CEO, TAM India)

LV Krishnan (CEO, TAM India)

to use TAM data. But with no compulsion or obligation on users to follow this advisory, we did raise the question of the point of this well meaning but perhaps ineffective advice. Storyboard editor Anant Rangaswami caught up with TAM CEO LV Krishnan and got him to explain what he hopes to achieve with these guidelines.

by Anant Rangaswami

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