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Brands Oct 21, 2013

Cholamandalam Insurance brings you 'The Reassurers'

By Firstbiz Staff

Cholamandalam MSGeneral Insurance Company, a joint venture between Murugappa Group and Mitsui Sumitomo Insurance Group Japan, released a new commercial, titled 'The Reassurers' that was empathetic to Indian consumers during any medical crisis.

The commercial shows an Indo-Japanese duo taking care of a patient and his worried wife

The commercial shows an Indo-Japanese duo taking care of a patient and his worried wife

Conceptualised by Interface Communications and produced by Opticus Picture Company, the TVC is backed by digital campaigns, magazines, radio and outdoor activation.

The commercial shows an Indo-Japanese duo (representing the company's Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most.

Neeraj Moorjani, Head-Marketing, Chola MS Health Insurance Company Ltd, said, "Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It's in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most."

"This TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable," said Dominic Kyle, Associate Creative Director, Interface Communications.


Agency:Interface Communications, Chennai

Creative:Dominic Kyle,Bala Subramanian

Account Management:Rangesh AB, Arun BK

Agency film team:Alpa Jobalia,Ashish Barot

Production House: Opticus Picture Company

Director:Bipin Nadkarni

Producer: Pushkaraj kelkar

Director of Photography: Ravi K Chandran

Music: Rohan Vinayak

Lyrics: Swanand Kirkire

by Firstbiz Staff

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