Brands Oct 21, 2013
Cholamandalam MSGeneral Insurance Company, a joint venture between Murugappa Group and Mitsui Sumitomo Insurance Group Japan, released a new commercial, titled 'The Reassurers' that was empathetic to Indian consumers during any medical crisis.
Conceptualised by Interface Communications and produced by Opticus Picture Company, the TVC is backed by digital campaigns, magazines, radio and outdoor activation.
The commercial shows an Indo-Japanese duo (representing the company's Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most.
Neeraj Moorjani, Head-Marketing, Chola MS Health Insurance Company Ltd, said, "Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It's in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most."
"This TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable," said Dominic Kyle, Associate Creative Director, Interface Communications.
Agency:Interface Communications, Chennai
Account Management:Rangesh AB, Arun BK
Production House: Opticus Picture Company
Producer: Pushkaraj kelkar
Director of Photography: Ravi K Chandran
Music: Rohan Vinayak
Lyrics: Swanand Kirkire
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