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Money Aug 30, 2012

How to get (win) Rs 1 lakh from the Income Tax department

By Bindisha Sarang

You now have a chance to win Rs 1 lakh from the Indian Income Tax department. Sounds impossible, not really.

The IT department has invited artist and designers, both professional as well as amateur to develop a mascot for them. The mascot will be used in all communication and advertising of the department as per the IT departments website. The winner of this mascot contest will get prize money of Rs1 lakh. You are expected to create a Mascot that captures the vision and values on the tax departments and has a good brand recall too.

Depiction of Income Tax Department as a friend to every honest taxpayer. Moneycontrol.com

Some vision and values which the IT department wants to promote are:

- Payment of tax as a value norm in society and a core duty of every citizen

- Depiction of Income Tax Department as a friend to every honest taxpayer

You are allowed to submit a brief note to support your design as well. You can send more than one design but every design must be sent as a separate entry.

To get more information about the contest, visit this webpage by clicking here.

There is no entry free and the contest is only to Indian citizens. A selection committee will select the final winner. The last date for your entry is September 23.

So, all you doodlers, take out your drawing boards and charcoal pencils and give it a shot. You never know, you might just win the Rs 1 lakh prize.

by Bindisha Sarang

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