Economy Sep 6, 2013
'Rockstar Raghuram Rajan' lifted the falling rupee, cheered gloomy markets, gave hope to India Inc and has predictably taken social media storm as well.
His pictures seem to be all over Facebook, he already has a parody Twitter account, anda fan has created a Tumblr blog taking off on the 'staring at things' meme, featuring Rajan (obviously) 'staring at different things.' The pictures include Rajan's expressions while 'staring at the pesky reporter who is asking too many questions' to "watching the economy while he is actually listening to Bollywood music." It's hilarious andyou should check the blog here.
The Twitter account is also a lot of fun, featuring tweets like this:
Dont stare at me like that, ladies. I am not a piece of meat!
- The Governator (@Raghu_Ram_Rajan) September 6, 2013
Rupee down to 62 again? Despite all the measures by the government and RBI? I think its time I took my shirt off.
- The Governator (@Raghu_Ram_Rajan) August 16, 2013
One must admit that a Reserve Bank of India governor trending on social media is quite strange given the fact that foreign-exchange rates, inflation and monetary policy aren't usually part of the recipe for a celebrity.
Less than 24 hours in the job,Rajan has already been portrayed as a suave James-bond like figure by the Economic Times which called him, "The Name's Rajan, Game's Bond,"with a photo-edited picture on its front page of Rajan in an action pose and brandishing the fictional British spy's trademark Beretta pistol made of rupee notes.
The Hindu called him "Brilliant and bold" after the first day first show of Raghuram Rajan. "India's new central bank chief is 'rockstar' economist," wrotethe Hindustan Times.Firstpost's Vivek Kaul compared Rajan to Amitabh Bachchan's character in a 1989 film called Toofan, but said he should be wary of the Indian media.
Others have taken to their Facebook pages to give vent to their feelings. Some have already declared him as the 'hottest RBI governor' while others even believe he's got the 'Rajnikant' effect on markets.
India's obsession with good looks is so deep rooted that, it took a #RaghuramRajan to start turning the economy around.
- TheSalesGhai (@nileshghai) September 6, 2013
Raghu Ram Rajan - new Rajnikant in the Indian Market.! We believe in you sir! - Aru (@PurpleSmiles00) September 5, 2013
Economic Times in fact, compared him to Lord Ram today:
The Unreal Times went ahead with a spoof on how Raghuram Rajan's handsomeness has been able to avert India's economic crisis.
While taking his oaths although Rajan said that stewardship of the central bank is not a popularity contest or a social networking trend, indicating he is ready for taking some tough decisions, people on Facebook are clearly too caught up with looking at him to really listen to what he is saying.
At the time of writing this, Raghuram Rajan's Facebook page has 10,881 likes.
If you compare this to the former Governor D Subbarao's Facebook page--which has got 572 likes until now--and you know Rajan's popularity.
We still don't know what policy measures our new RBI governor intends to take and whether it can save the economy, but he has surely taken the social media by storm. And we aren't complaining.
More From Adrija Bose.