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Brands Oct 2, 2013

Flipkart India appoints agency for brand packaging

By Firstbiz Staff

European Brand Communications company, Brand Dialogue, headquartered in Amsterdam and Mumbai, today bagged the mandate for providing branded packaging for Flipkart India. Brand Dialogue's partner agency, Yellow Dress Retail, will be providing the services to Flipkart India.

Brand Dialogue bagged the mandate for providing branded packaging for Flipkart India.

Brand Dialogue bagged the mandate for providing branded packaging for Flipkart India.

Willem Woudenberg, CEO, Brand Dialogue, said, "Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It's just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India's brand position."

Roy Thomas, Director, Private Labels, Flipkart, said, "We have expanded our product range by launching our own label DigiFlip - offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with."

Yellow Dress Retail (YDR) is a specialized retail agency which creates store design, in-store communication, packaging design and interactive design, which comes under Brand Dialogue's umbrella name in India. YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.

by Firstbiz Staff

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